Tuscany’s Rebrand

For this project, we had to pick a small local “mom and pop” business to rebrand.

The restaurant I selected is Tuscany’s Italian Restaurant. Their original design was simplistic. It featured large block letters and utilized the colors of the Italian flag.

For the redesign, I wanted to implement elements of homemade by giving off a kitchen vibe. The restaurant uses fresh ingredients, so I also wanted to reflect this aspect in the logo. I combined both elements by choosing a handmade style font and adding a realistic olive branch illustration. I also changed the name slightly to reflect a family feel.